A former competitive athlete, Matthew learned early that output without recovery breaks you. Creative direction here blends intention with intensity—clarity of message, disciplined systems, and consistent craft across film and photo.

The method ✴

Build the north star

Define the core message, audience, and one emotion the work must land across every touchpoint.

Systematize the look

Translate strategy into style frames, shot grammar, typography, and channel formats so teams can execute fast.

Ship, measure, refine

Deliver hero cuts and variations, review performance, and fold learning back into the playbook.

Producer mode keeps the creative safe, on time, and on budget. Clear scope, clean ops, no drama.

The method ✴

Scope without surprises

Align outcomes, constraints, and a transparent bid with smart contingencies.

Build the machine

Crew, permits, insurance, vendors, schedules, and comms that keep days moving.

Close the loop

Wrap, releases, media management, post timeline, and debrief for the next job.

Photography is where the aesthetic gets proven—on film or digital—with coherent sets that feel lived‑in and timeless.

The method ✴

Design the brief

Narrative, palette, and format (35mm/120/digital) that fit the brand and deliverables.

Make the day easy

Kit lists, tests, light plans, and direction that let talent relax and the frames breathe.

Finish like a printmaker

Lab notes, scans, selects, grading, and archive—built for both galleries and campaigns.